Influencer: The power to change anything
—reaction to INfLUENCE
      The teacher asked us to read the book-INFLUENCE during our freshman year. So I get the opportunity to appreciate elegant demeanor of the psychology master Dr. Robert Cialdini, to know the reason why something which people show no interest in at first is gone soon after its price is doubled and to know why some people are always so persuasive that we always involuntarily meet their demands and why people could not help raising their hand at the auction and some other doubts like this.
    This is a book about life, negotiation, sale, psychological and other aspects. The paper mainly introduced influence of daily life, the six principles of one of the phenomenon about influence. The author analyzes the things around us with vivid cases. He deduces the Principles of Marketing in plain text and we can be inspired among the words and between the lines.
There are many things which we could not understand in the world. For the unknown things, we always chose to trust authority or friends and believe in the public opinion and think that the rarer a thing is , the more it is worth . Learning from others or past experience can bring great convenience to themselves. And it is the dependence of the fast decisions that give some smart guys the opportunity. We need other people’s help, so the possibility of success will be bigger.
We will found a rule that if a sucide case was widely reported and a series of similar cases followed. The evidence show that  some widely publicized suicides followed by the number of deaths due to airline crash has increased greatly. Why do such a thing happen? People's inertia can lead to a lack of creativity. Apparently, people only dependent on imitating others when they encounter some problems ,even Suicide. People always can not find a way to solve When people began to weary even setbacks.Then They usually choose the solution which has been reported – suicide.
We have found a common phenomenon: Opera singers often use fake applause to stimulat
e the audience's enthusiastic response. It has won a huge success. With the continuous development of the join phenomenon, Its operators provide various forms and intensity of services. Dubbing laughter can hire some people who are good at making all kinds of laughters. However,in our point, it is this way that uses people's herd mentality to make a false phenomennon. People have been successful in controlling the people who use the social identity, even if these fake identity was so bad that one can see it.
I hadn’t found the power of ‘why do you say yes’ until I read this book. In spite of invisible, the strength is big enough to make you can't refuse. INFLUENCE makes us clearly to discover the world's tricks, while preventing ourselves from cheating and also increasing our ability to influence others.
To sum up, I think 影响力读后感INFLUENCE is a book about the weakness of human nature. It tells us why people obey, compromise and identity, and why we let the superstition authority, tell us how to have some rational knowledge, prevent from falling into the bad trap. There is a Chinese old saying: one should never intend to do harm to others，but should always guard against the harm others might do to him.
A good book in essence is not much. Reading without thinking is meaningless. However, we can learn a lot when we analyze and apply what we read into practice. In a word, I harvest a lot from reading this book and the reading is a pleasant experience.