题型有：1. PART ONE 2. PART TWO
PART ONE
1． The graph below shows the turnover of three products, all owned by the same company, during a three-year period.Using the information from the graph, write a short report describing and comparing the changes in turnover in the company. Write 120-140 words.
正确答案： This report aims to summarise the changes in turnover for three products, owned by one company, over a three-year period. In the year 2004, a turnover of forty million pounds reached in washing machines. There was a sharp rise of turnover in 2005, and the upward trend continued through the next year. The heaters had the smallest turnover altogether, forty million pounds in 2004, a noticeable drop to ten million in 2005 and a slight increase of five million in 2006. The cookers’ turnover in 2004 was the highest, reaching fifty million pounds, then fell to thirty million pounds in 2005, and kept unchanged in
the final year. The overall highest turnover of ninety million pounds was obtained by washing machines in 2006, and the smallest turnover was made in heaters in 2005.
PART TWO
2． Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Your line manager has asked you to write a report on the feasibility of launching a new product. Write the report to your line manager briefly introducing the advantages of your products compared with those of the competitors stating who your ideal customers are explaining your marketing strategy and tactics.
正确答案： Report on the launch of our new product—the latest model of e-book reader This report aims at considering the feasibility of the launching of our latest model of e-book reader. Advantages This brand of e-book reader possesses some outstanding features compared with those in the market now: Firstly, the e-book reader has a 6-inch exclusive monochrome reflective light LCD, which offers good viewing and allows you to read for hours without getting tired; Secondly, the e-book supports e-mail, web-browsing; Thirdly,
it allows you to turn pages back and forth quickly; Fourthly, this brand of e-reader allows you to load up any pdf, pre-purchased e-book, or document into the device for reading later; Finally, it’s of good look and has a reasonable price. Ideal customers We target our ideal customers at: People who have to travel a long distance to work every day; People who wish to read the latest books, but don’t have enough time to go to the libraries or bookstores. Old people who can’t find books with words large enough for them to read. Our e-book reader has increased the sizes of the characters for senior citizens. Marketing strategy and tactics Advertisement online, especially on some large websites, such as Google. Promotion activities at some large bookstores. Conclusion With its obvious strong points ,our detailed research of the customers and our effective marketing strategies, I firmly believe that this brand of product will sell well in the market.
3． Your company has received a letter asking for some information about your new product”Phoenix” self-erecting tower crane. You have been asked by your product manager to write a reply to the letter. Write the letter including the following information briefly introducing your tower crane stating some rules for product ordering expressing hope f
or corporation.
正确答案：Dear Sir /Madam, Thank you for your letter of July 22nd, inquiring about our new product “Phoenix “self-erecting tower crane. This brand of tower crane folds up upon itself—generally in four or more sections—when being adjusted for transport. The tower typically folds into two sections and the jib, depending on its length, will fold into two or more sections. When folded up, the crane’s size is such that it is ready and legal for transport, either on its own mounted highway axles or via flatbed transport. We have pleasure in sending you a copy of the catalogue with the prices indicated. All the items in the catalogue are available right now for export. We offer 4% discount on orders of $ 40,000 or more and payment is to be effected by a confirmed, irrevocable letter of credit in our favour. We should be quite pleased to do business with you and believe our cooperation will bring benefit to both your and our company. We hope the catalogue can give all the information you need, please do not hesitate to get in contact with us again if we can be of any help to you. Yours sincerely, Citybeauty Machine Corporation Ltd.
4． You want to put forward a suggestion to open a new branch of your company—a fast-food restaurant. Write a proposal to your line manager recommending that the branch would be profitable and rewarding. Write the proposal for your line manager, including the following information stating the need for opening a new branch indicating your further investigation of the potential of opening a new branch showing your specific plan for opening the new branch.
正确答案： Proposal for opening a new branch of our fast food restaurantTo: The line manager—Mr. JohnsonSubject; opening a new branch for our fast-food restaurantThe need for opening a branch With the fast growing of our business and the booming of fast food industry, I think it’s time for us to expand our business. We currently welcome about 2,000 customers per day and many customers come a long way to eat in our restaurant and they even urge us to open new branches in their areas. Market analysis On one hand, consumer expenditure for fast food has drastically risen over these few years. People are becoming busier and busier and they do not have enough time to cook after work. On the other hand, more and more people pay attention to the quality of the food. Ou
r restaurant offers healthier food for our customers and they can choose from a wide selection of cuisines, such as Cantonese dishes which tend to be lighter and use fresh ingredients. Action plan for opening the branch First, we have decided on the location of the new branch. It is located in the downtown area where there are many shopping malls and office buildings. Then we have learned about our competitors. We have also found that there are relatively few fast food restaurants surrounding that area, only a couple of fast food restaurants offering western food and drinks. We also send questionnaires to people in that area and the result suggests that our new branch will meet their needs for healthier and cheaper food and drinks. Conclusion Based on the studies above, I think it is quite necessary for us to open a new branch of our fast food restaurant in that area.
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