Chapter One
Classroom activity参考答案：
Morris Docherty & Company Limited 200 Regent Street, Oxford OX43 19TN FOGLAMPS 18 May 2006 Our ref: TR/0058 The Sales Director L.A Bird & Sons Ltd. 4-6 Bell Lane London WC17 10Z Attention: The Sales Dept Dear Mr. Jenkinson, Re: Cars and Motorcycles In response to your inquiry of 12 May, we wish to inform you that a copy of our illustrated catalogue, price list asked for in your above letter have been airmailed to you separately. The prices quoted are understood to be on CIF London basis. A discount of 10% may be allowed if the quantity for each specification is more than 100. Our terms of payment are by an irrevocable L/C, available by draft at sight. By the way, we wish to inform you that our newly-developed motorcar ITM005-12 has become very popular on the world market because of their durability and reasonable prices and it has been difficult for us to meet the increasing demand. However, if you place your orders before the end of this month we assure you of our prompt shipment. We look forward to receiving an order from you soon. Yours faithfully, P. Zhou Sales Manager Enclosure: 4 price-lists C.C. Our branch office in London P.S. The illustrated catalogue will be airmailed to you tomorrow. |
Exercise A 参考答案：
（1） We would be pleased if you could let us know your address.
（2） Thank you very much for your reply. （I really appreciate your kind help./Your kind help is highly appreciated.）
（3） Please remit payment within one week so that you can maintain your credit rating.
（4） If you had taken proper care of the shipment, there would have been no damage.
（5） I am very pleased to tell you that we have approved your application.
（6） Three factors influence the conclusion of the contract.
（7） I am pleased to inform you that you will be able to receive a full refund of deposit if you return the goods within a week.
（8） I look forward to hearing from you soon.
（9） As your contract has lapsed, we cannot do as you request.
（10） At the New York meeting, I agreed to your request that we postpone the decision on whether to represent Haier Ltd.
Exercise B 参考答案：
Dear Sirs, Thank you for your letter of (date). While appreciating the quality of your cigarette lighters, we find that your price is too high for us to accept. We have received a quotation from a German company and they quoted us a price approximately 15% lower than that of yours. We are of the opinion that the quality of their products does not measure up to that of yours, but the gap in price shouldn’t be so big. To accept your present quotation would mean a heavy loss to us, not to speak of profit. We would, however, very much like to place further orders with you if you could bring down your prices by 12%. Otherwise we can only switch our requirements to our suppliers. As the market is declining, we recommend your immediate acceptance of our requirement. Yours faithfully, |
Exercise C 参考答案
Vogel Energy Co. Ltd. 788 Canton Road Kowloon, Hongkong, SAR Tel: 78965432, Fax: 89087650 June 7th, 2006 Our Ref: VJ008-12 VOGEL ENERGY COMPANY LIMITED 2782 Harvard Boulevar Los Angeles, CA 90007 Dear Mr. Beare， Subject: Our Latest Catalogue Thank you for your inquiry of June 9th, 2006, asking for the latest edition of our catalogue. We are pleased to enclose our latest brochure which explains the aims of our organization. If you have interest in our work, please fill in the form attached to the enclosed leaflet. An annual subscription of HK＄100 brings full membership, all issues of our journal and any other occasional publications. If you require any further information, please let me know. We look forward to welcoming you as our customer. Yours faithfully, 商务英语写作Jenny Liu (Miss) CC: Mr. Johnson PS: We shall meet you in Hong Kong next week. |
Exercise D 参考答案：
The main purpose of this letter is to give the recipient the good news that his application for a loan has been approved, so in the revised copy, the writer wisely begins the letter with a positive and pleasant note, which creates a good mood for the letter. In the second letter, the domineering tone is replaced by a polite tone. Besides, the use of “Mr. Brown” at the beginning of the third paragraph gives the letter some personal touch, and several positive words are used to replace some offensive words or phrases.
Chapter Two
Classroom activity参考答案:
Merits: The letter is concise and all the relevant information is covered, although very briefly. Each paragraph deals with one topic. The reader is clear what reaction he should make after reading the letter.
Demerits: Every paragraph should be indented as there is no double space between parag
raphs. The subject is too general and not attractive enough.
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