课程类别 | 选修课 | ||||||||
适用专业 | 全部 | 开课学期 | 1 | 学分 | 2 | 总学时 | 24 | 理论学时 | 24 |
与其他课程的联系：学习本课程前的相关课程包括：英语写作，英语阅读，英语语法。 | |||||||||
建议教材 | Business English Writing, 羡锡彪 主编，2008, 第二版，高等教育出版社 | ||||||||
主 要 参考书 | [1].《商务英语写作实例精解》，Shirley Taylor，外语教学与研究出版社，2007. [2].《外贸英语函电商务英语应用文写作》(第4版) 尹小莹,杨润辉 编著, 西安交通大学出版社, 2008 [3].《商务英语写作》胡英坤，车丽娟主编, 外语教学与研究出版社,2005 [4].《商务英语写作手册》（第八版）（美）阿尔里德 等著, 中国人民大学出版社,2007 [5].《商务英语写作一本全》周玉江编著，机械工业出版社,2011 | ||||||||
一、课程的性质、地位和任务
通过本课程的教学，可以培养学生掌握商务英语写作的基础知识，商务英语书信的基本格式和写作技能，了解主要的商务英语写作类型，提高商务英语书面表达能力，为毕业后成为适应社会现代化建设需要的应用型涉外商务工作者打下良好的基础。
通过学习有关商务活动的实用语言材料和实际操练，学生应能独立撰写一般的英语商务函件和简单的商务报告和商务计划书等，意思表达清楚，用词比较准确，无重大语法错误。通过学习，学生能进一步提高基本的听、读、说、写、译的能力。
二、课程章节的教学内容及学时分配
序号 | 章节教学内容 | 学时分配 | ||
理论 | 实践 | 合计 | ||
1 | Chapter 1 Introduction | 2 | 2 | 4 |
2 | Chapter 2 The layout of Business letters | 1 | 1 | 2 |
3 | Chapter 3 Business Correspondence | 1 | 1 | 2 |
4 | Chapter 4 Memos | 1 | 1 | 2 |
5 | Chapter 5 Meeting Materials | 1 | 1 | 2 |
6 | Chapter 6 Business Reports | 1 | 1 | 2 |
7 | Chapter7 Business proposals and Business Plans | 1 | 1 | 2 |
8 | Chapter 8 Annual Reports | 1 | 1 | 2 |
9 | Chapter 9 Questionnaire | 1 | 1 | 2 |
10 | Chapter10 Contract | 2 | 商务英语写作 2 | 4 |
合计 计划计 | 12 | 12 | 24 | |
三、教学章节教学目的、基本内容要求、重点和难点
Chapter 1 Introduction
1.教学目的:
Understand what business writing involves
The major differences between school writing and business writing
Understand the principles of effective business writing
Show awareness of the importance of culture in business communication
2.基本内容要求:
Seven steps in the process of wring
Three principles of business writing
3.重点和难点:
Intercultural Awareness in Business Writing
Ethical issues in business writing
Chapter Two the Layout of Business Letter
1. 教学目的:
Know the essential parts &the optional parts of a Business Letter.
Design and present information in an attractive view.
2．基本内容要求:
The Seven Essential Parts of a Business Letter:
The Optional Parts of a Business Letter
The Layout of the Envelope
3.重点和难点:
Understand the seven essential parts of business
Familiarize the format of typical business correspondence
Know how to write envelop and content of business letters
Chapter 3 Business Correspondence
1.教学目的:
To acquire knowledge including definition of the direct approach/ general structure of good-news and neutral messages;
To enable students to have a further understanding of the direct approach to enquiries and responses to inquiries;
2.基本内容要求:
The definition of the direct approach
The general structure of good-news and neutral messages
The direct approach to enquiries and responses to inquiries
The direct approach to orders using the library and the internet
3.重点和难点:
Understand the different approaches to good news and bad news letter
Deal with complaints
Produce letters of persuasion
Produce your own checklist to help you write excellent letters
Chapter Four Memos and E-mails
1.教学目的:
Identify the characteristics of memos
Describe memo elements
Know how to write effective memos
Avoid common errors when writing memos
2.基本内容要求:
1. Memos
The definition
The usage of memos
Historical Context (background)
2. Five features of Successful Memos
3. Two components of Memos
4. E-mails& its format
3.重点和难点:
1. Memos & its format
2. E-mails& its format
Chapter Five Meeting Materials
1.教学目的:
Know how to prepare paperwork for a business meeting
Write meeting notices
Prepare agendas
Write meeting minutes
2.基本内容要求:
Meeting Notices
⑴The definition
⑵Nine Principles for Writing Minutes
Meeting Agendas
Minutes
Content of Minutes
3.重点和难点:
Notices & its format
Nine Principles for Writing Minutes
Chapter Six Business Reports
1.教学目的:
Know the categories of business reports
Define the functions of business reports
Learn the tips for producing good business reports
Identify the components of formal reports
2.基本内容要求:
Different Categories of Reports
Functions of Report
Trips for creating good Business Reports
Direct and Indirect Approaches
Format and Length of Report
Informal Reports
Formal Reports
Preparations for Business Reports
3.重点和难点:
Two purposes of Business report
Four commonly used formats
Three components of formal reports
Chapter Seven Business proposals and Business Plans
1.教学目的:
To learn how to write internal Business Proposals& Business Plans
Know the components of external business proposal
Get familiar with writing the request for proposal
Write business plans
2.基本内容要求:
Business Proposals
1. Definition
2. Two types of business proposals
3. Internal business proposals
Business Plans
1. Definition
2. Differences between business proposals and business plans
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