英语作文新闻报道范文
英语作文新闻报道范文篇一：有关新闻话题英文作文
How the News Got Less Mean
新闻何以不再那么负面
The most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting. It’s a series of photos called “21 pictures that will restore your faith in humanity,”which has pulled in nearly 14 million visits so far. At Upworthy too, hope is the major draw. “This kid just died. What he left behind is wondtacular,”an Upworthy post about a terminally ill teen singer, earned 15 million views this summer and has raised more than $300,000 for cancer research.
新闻聚合网站BuzzFeed上有史以来阅读次数最多的一篇文章既没有女明星的露点照，也没有煽动性的呼号，而是一组照片，名为“21张照片让你重拾对人性的信念”。迄今为止，这组照片已经吸引了将近1400万次访问。Upworthy网站主打的也是希望牌。网站上一篇题为“那名孩子刚走了，留给我们一个了不起的奇迹”的帖文，讲述了一个病重少年歌手的事迹，在这个夏季被阅读了1500万次，募集了30多万美元的癌症研究基金。
The recipe for attracting visitors to stories online is changing. Bloggers have traditionally turned to sarcasm and snark to draw
attention. But the success of sites like BuzzFeed and Upworthy, whose philosophies embrace the viral nature of upbeat stories, hints that the Web craves positivity.
The reason: social media. Researchers are discovering that people want to create positive images of themselves online by sharing upbeat stories. And with more people turning to Facebook and Twitter to find out what’s happening in the world, news stories may need to cheer up in order to court an audience. If social is the future of media, then optimistic stories might be media’s future.
原因就是媒体的社会性。研究人员发现，人们希望通过在线分享积极乐观的故事为自己塑造积极的形象。随着越来越多的人转投脸书和推特等社交网站了解时事，新闻报道要想赢得观众，或许需要采用更为积极乐观的基调。如果说社会性是媒体的未来，乐观的故事或许就是传媒企业的未来。
“When we started, the prevailing wisdom was that snark ruled the Internet,”says Eli Pariser, a co-founder of Upworthy. “And we just had a really different sense of what works.”
“刚上线那会儿，盛行的理论认为互联网是讽刺挖苦的天下，”Upworthy的联合创始人以利·帕里泽说，“可是，什么管用、什
英语作文范文么不管用，我们的看法却完全不一样。”
“You don’t want to be that guy at the party who’s crazy and angry and ranting in the corner like the recent “Is this the most embarrassing interview Fox News has ever done?”to put that in perspective, the Huffington Post had only about 2 million visitors in its first six quarters online.
Upworthy的使命是突出重大事件，但是要以一种让人充满希望的方式实现，以此鼓励读者捐赠、加入某些组织或行动起来。这一策略似乎起了作用，据Upworthy称，上线还不到两年（指截止原文创作时期，Upworthy是2012年3
月上线的），网站每月的独立访客已经达到3000万。站点上线后的前六个季度，月均独立访客已经达到1400万。要知道，哈芬顿邮报上线前六个季度，独立访客才200万。
But Upworthy measures the success of a story not just by hits. The creators of the site only consider a post a success if it’s also shared frequently on social media. “We are interested in content that people want to share partly for pragmatic reasons,”Pariser says. “If you don’t have a good theory about how to appear in Facebook and Twitter, then you may disappear.”
但是，点击次数并不是Upworthy衡量一个故事成功与否的唯一标准。网站创始人认为，成功的帖子还需要频频在社交媒体上被分享。帕雷泽说“对于那些出于实用原因被人分享的内容，我们
很感兴趣。在脸书或推特上所造自己的形象没有一套，你就会消失。”
Nobody has mastered the ability to make a story go viral like BuzzFeed. The site, which began in 2006 as a lab to figure out what people share online, has used what it’s learned to draw 60 million monthly unique visitors, according to BuzzFeed. (Most of that traffic comes from social-networking sites, driving readers toward BuzzFeed’s mix of cute animal photos and hard news.) By comparison the New York Times website, one of the most popular newspaper sites on the Web, courts only 29 million unique visitors each month, according to the Times.
BuzzFeed已经掌握了让故事疯狂传播的技能。BuzzFeed源自2006年发起的一个研究人们在线分享习惯的实验室，并以此发迹，现在每月独立访客超过6000万。（大多数访问流量来自社交网络，读者更喜欢BuzzFeed网站上因可爱动物照片点缀而不再干巴巴的新闻）。相比之下，根据《纽约时报》的数据，纽约时报网站这个互联网上最受欢迎的新闻站点，每月吸引的独立访客也就2900万人。BuzzFeed editors have found that people do still read negative or critical stories, they just aren’t the posts they share with their friends. And those shareable posts are the ones that newsrooms increasingly prize.
BuzzFeed的编辑发现，人们仍然会阅读消极的或批判性的故事，
只是不会与朋友分分享而已。而且，被人分享的帖文也越来越受到传统新闻媒体的重视。“Anecdotally, I can tell you people are just as likely to click on negative stories as they are to click on positive ones,”says Shepherd. “But they’re more likely to share positive stories. What you’re interested in is different from what you want your friends to see what you’re interested in.”
“顺便说一句，虽说人们点击消极故事和积极故事的可能性一样大，”谢泼德说，“但是积极的故事更有可能被分享。你感兴趣的东西和你想让朋友认为你感兴趣的东西，是不一样的。”
So as newsrooms re-evaluate how they can draw readers and elicit more shares on Twitter and Facebook, they may look to BuzzFeed’s and Upworthy’s happiness model for direction.
因此，传统媒体在重新评估如何吸引读者并让他们在推特和脸书上分享自己的故事时，或许可以向BuzzFeed和Upworthy的幸福模式看齐，以准方向。“I think that the Web is only becoming more social,”Shepherd says. “We’re at a point where readers are your publishers. If news sites aren’t thinking about what it would mean for someone to share a story on social media, that could be detrimental.”“我认为，网络的社会性只会加强，”谢泼德说，“我们现在处于读者即出版商的时代。新闻站点再不想想在社会媒体上分享故事意味着什么，后果也许是灾难性的。
英语作文新闻报道范文篇二：英语演讲比赛新闻稿范文
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